San Diego Wellness Week
Pineapple Culture partnered with prAna through Novo Dia Wellness to produce and market San Diego Wellness Week 2025, a week-long, citywide celebration of movement, mindfulness, and community. The program featured daily wellness activations across six venues, culminating in a flagship event at the Museum of Contemporary Art San Diego with over 20 immersive experiences and more than 30 brand partners.
Our team led the full scope of planning, production, and marketing, including venue partnerships, talent booking, campaign strategy, sponsor activations, and on-site event management. The result was a cohesive, high-impact week that engaged the wellness community, elevated brand partners, and reinforced San Diego Wellness Week as the city’s premier wellness event.
Date:
January 18, 2026
