SDFC Block Party
Pineapple Culture partnered with San Diego FC, Barrio Junto, and Dios Azul Tequila to produce the SDFC Block Party at The Soap Factory — an all-day community event centered around San Diego FC’s match against Charlotte FC. Designed to unite fans, families, and local businesses, the event featured a youth 4v4 soccer tournament, live match viewing on a large-scale LED screen, music, food vendors, sponsor activations, retail pop-ups, and art programming.
Our team led event programming, vendor coordination, sponsor activations, and on-site logistics from start to finish. The result was a high-energy, festival style experience that brought thousands of fans together, strengthened community engagement around San Diego FC, and reinforced The Soap Factory as a premier destination for large scale sports and fan-driven events.
Date:
January 18, 2026
